The platform is rolling out a fresh option that allows them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This step comes as the platform disclosed that it presently contains more than 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a global release. This advancement aligns with a surge in AI-generated material, driven by new video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the fastest-growing content creators on another major platform only show clips produced artificially. A large amount of this content is classified as low-quality AI content, a term for poor-quality, mass-produced content that is typically nonsensical or surreal.
Our research shows that numerous viewers like content made with AI tools, ranging from digital art to informative clips, and we want to provide users the option to increase or decrease of that, depending on their own choices,” commented a platform representative.
AI on the Platform
The platform disclosed that there are currently 1.3bn videos on its network tagged as artificially created. Overall, in excess of 100 million pieces of content are added to the platform daily, making AI content a relatively small portion of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the volume of AI content they view by opening the content preference setting in the application and picking the AI content topic. Further subjects that are already be controlled under the tool cover news, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines require creators to label “realistic” AI-made content, and it prohibits malicious AI impersonations of well-known individuals or critical incidents. Any believable AI video that is unmarked can be taken down under its user guidelines.
Additionally, the platform will now apply an “AI-made” label to content created with its proprietary AI systems, or identified by an cross-platform project for identifying content made by AI. This step is intended to stop users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also launching a $2 million AI literacy fund for professionals and groups to produce learning resources about using AI responsibly. This program will assist non-profit groups dedicated to training computer science.
Content Safety Approach
The video-sharing app has supported its content review process, following discussion over proposals to make redundant a large number of content moderators in the United Kingdom. The company is set to reduce 439 jobs in its trust and safety department in London, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.
A senior executive clarified that people-led review would still have a role, but AI can protect employees by eliminating the most harmful content prior to it has to be seen by humans. The company announced a significant reduction in shocking and graphic content handled by safety staff over the previous year due to the use of its machine learning processes.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”
